Conor McGregor, renowned for his dual success in the UFC octagon and the business world, has launched his latest venture: MAC ENERGY. The Irishman, who has amassed an estimated $220 million fortune, has a proven track record in the beverage industry, notably with his successful Proper No. Twelve Irish Whiskey and his stake in Forged Irish Stout.
Unveiled at the Beverage Forum 2026 in California, MAC ENERGY is poised to make a significant impact on the $90 billion global energy drink market. McGregor took to social media, sharing glimpses of the new product, including a video featuring boxer Ryan Garcia endorsing various flavors.
MAC ENERGY’s Competitive Edge: A Patented BHB Formula
McGregor elaborated on what sets MAC ENERGY apart from established competitors. He revealed that his new drink features a unique, patented formula containing 5 grams of BHB (Beta-hydroxybutyrate), a ketone known for its energy-boosting properties. McGregor emphasized that this proprietary ingredient and its patent give MAC ENERGY a distinct advantage that rivals cannot easily replicate.
“It is the ONLY energy drink with 5 grams of the ketone ‘BHB’ inside. The ‘energy’ ketone,” McGregor stated on X. “I also have this ketone patented. Meaning, while all the sleeping giants in the category have just been caught off guard by the MAC, they can do nothing about it!”
This strategic move into the energy drink sector comes as McGregor continues his recovery from a leg injury sustained in July 2021. There is growing speculation about a potential comeback, with reports linking him to a rematch against Max Holloway at UFC 329 on July 11th.
